Cision is owned by a private equity firm and has been on an acquisition streak in the PR segment. PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report.
What strikes me about the deal making in this context is an amazing delta in trends: an events company is buying into the relatively new phenomenon of content marketing at a fairly low price relative to what it’s selling its traditional press release distribution business.
www.stumbleupon.com/su/1tI39k/:1aw77N3s3:ePYXYvRL
No comments:
Post a Comment