Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”
@nireyal https://medium.com/behavior-design/the-toothbrush-trick-used-by-googles-ceo-to-get-customers-to-come-back-910d81c272b4
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