Just one business day after I wrote Can Purpose Be Acquired?, which keyed off Unilever’s purchase of Dollar Shave Club and its possible acquisition of The Honest Company, another shoe dropped: Unilever acquired Seventh Generation, for a reported $700mm. But a funny thing was missed in nearly all the business reporting around the deal: Like Ben & Jerry’s before it, Seventh Generation negotiated an unusual clause in its deal that insured Unilever would maintain and protect Seventh Generation’s core mission and purpose.
@johnbattelle https://shift.newco.co/what-everyone-missed-in-the-unilever-seventh-generation-deal-41258b5a2248
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